Seminar on “Introduction to Pharma Marketing – Current Perspective”

The Institution’s Innovation Council (IIC) and the Department of Pharmaceutics at Aditya Bangalore Institute of Pharmacy Education and Research (ABIPER), Bangalore, organized a one-day seminar on “Introduction to Pharma Marketing – Current Perspective” on September 6, 2025, at the Seminar Hall. The event was conducted under the guidance of the chief patrons, Dr. B. A. Vishwanath, Chairman, Aditya Group of Institutions, Ex-Senate Member, RGUHS; Dr. Priya Vishwanath, Vice Chairperson, Aditya Group of Institutions; Dr. Shobha Rani R.H., Director, ABIPER; and Dr. Amit Kumar Das, Principal, ABIPER, with coordination by Dr. Sowjanya Battu. The resource person for the seminar was Mr. Vikrant Desai, Deputy General Manager, Hetero Healthcare Limited, who delivered an engaging and insightful lecture on the evolving trends, challenges, and opportunities in pharmaceutical marketing. He emphasized the importance of understanding market dynamics, innovation, regulatory frameworks, ethical considerations, and the growing career prospects for pharmacy graduates in this domain. The session, which commenced at 10:30 AM, was highly interactive, with active participation from students and faculty, making it both informative and impactful. The seminar proved to be a valuable learning experience, bridging the gap between academic knowledge and industry practices while motivating participants to explore professional opportunities in the pharmaceutical business sector. Overall, the event was successfully conducted and well received, further strengthening ABIPER’s mission of providing holistic, industry-oriented education.